Makeup of the Future: Mink

3D printing seems like technology of the future but it’s here NOW. It’s already been used to print artificial limbs and organs and now…makeup. Yes, makeup.

I stumbled across this article on Facebook about Mink, a 3D printer that allows you to create your own makeup with a click — well, a couple clicks — of your mouse. Mink was created by Grace Choi, a Harvard Business School student, who wanted to give young women the ability to create the makeup products they see on Youtube, Instagram, Pinterest, and all around the web instantly and conveniently. Check out the video after the jump to see Grace’s presentation at TechCrunch Disrupt NY 2014.

In the video, she demonstrates how the Mink works by recreating a hot pink eyeshadow used in a Youtube video. Now, as impressed as I was to see this in action, I wasn’t so wowed that I didn’t notice that the eyeshadow that the Mink printed was a light/pale pink – nothing like the color in the Youtube video. I also wonder whether you can customize different finishes for lipsticks and eyeshadows and I imagine that printing the right foundation will be a nightmare. Kinks aside the Mink is still revolutionary and for $300, I think it will definitely give the beauty industry a run for their money, especially for the ladies who like a lot of options when it comes to makeup.

Do you think this beats going to the drugstore/Walmart to buy makeup? Would you buy this? What are your thoughts? Leave a comment below!

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